Meet FoA’s new president…

September 24, 2008

And in local Ford news today, Ford finally have revealed their new President / CEO for Ford Australia! Meet Mr Marin Burela. He doesn’t start the job until October 1, when the current President / CEO Bill Osbourne leaves his office for the last time. Follow the jump for his ‘history’ within Ford…

His current position within Ford is Vehicle Line Executive Director for Global Small Car Segment Vehicles. So it’s safe to say he was chosen thanks to his knowledge of small cars. This gives him a crucial role in the introduction of the all-new 2011 Focus – which is to built in Australia (for RHD markets) and also the introduction of the brand new Fiesta some time [more-than-likely late] next year.

Thanks to the crew at CarAdvice.com.au, here is Mr Burela’s history within Ford:

Mr Burela first joined Ford Motor Company in 1984, and has served in
a variety of senior management positions in manufacturing, sales and
marketing, and product development, in Asia, Europe and North America.

These included a number of senior management roles at Ford of Australia, where he was last based in 1998.

Mr Burela’s appointment to lead Ford Australia marks a return to
where his career began with Ford as an engineering graduate of Ford of
Australia’s graduate program nearly 25 years ago.

“Mr Burela’s strong leadership and broad experience within Ford
Motor Company will be vital to driving the successful future of Ford
Australia’s operations.

“ As a native of Geelong (Ford’s Australian birthplace), his return
to Ford Australia allows him to lead not only one of Ford’s more
strategic global markets, but one for which he has such a strong
affinity,” said Mr Parker.

Mr Burela joined Ford of Europe in 2004 to lead the development of Ford’s Global Small Car product portfolio.

This included the new global Ford Fiesta, which is currently being
rolled out in European markets, and soon by markets in the Asia Pacific
and Africa region.

In addition to his roles at Ford Motor Company, Mr Burela held
senior management positions at Jaguar and Land Rover, under Australian
Ford icon the late Geoff Polites.

At Land Rover, he was responsible for the group’s manufacturing operations, and appointed to the Board of Land Rover in 2000.

Mr Burela was also appointed to the Board of Jaguar and Land Rover in 2002, before re-joining Ford of Europe in 2004.

In assuming his new role as Vehicle Line Director, Global Small Car
Segment Vehicles, John Sullivan will lead the ongoing development and
success of Ford Fiesta, as well as the future small car programs that
are a defining part of Ford’s new global product strategy.

In his previous role as Director of Product Development, Asia
Pacific and Africa, Mr Sullivan oversaw a team responsible for creating
and implementing an integrated product development team and
product-cycle plan across the APA region.

“John was responsible for establishing our regional APA Product
Development team, and leading, on behalf of the region, the critical
collaboration which now takes place across our global product
development system,” explained Mr Parker.

Prior to his posting in Bangkok, Sullivan worked as Technical
Director, International Operations for Ford, Jaguar and Volvo at Ford’s
Dunton Technical Centre in Dunton, England.

He also served as Chief Engineer for Ford of Europe from 1998-2005,
where he was responsible for the body and safety engineering systems of
the vehicles. Sullivan began his career with Ford in 1978.

Sullivan is a technical expert in the fields of Body Structure
design, vehicle crash systems and analytical engineering systems


One comment

  1. Mr Marin Burela had visited Guwahati,Assam (India) in 1988-89 (Probably) and we had the good fortune of hosting him as a guest while touring under the aegis of Rotary Club Exchange program….Although there has been no contact with him ever since, I feel happy for him and it was just my sixth sense which guided me to google his name today…and Lo….its announced that he is the next Ford Australia Boss…….must be some design behind this act tooo…We all wish him the best and hope that he remembers the Sharma Family of Guwahati with whom he stayed and would keep in touch ever now and then…….Cheers!!!!

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