2008 Truck of Texas results are in…

October 21, 2008

The annual Truck of Texas contest has been run & now, the final results have been published. Here is the “Freeps” (Detroit Free Press) story:

Ford Motor Co.’s all-new 2009 Ford F-150 today won the coveted Truck of Texas award, which is essentially the Super Bowl in the truck industry, the president of the Texas Auto Writers Association, Harold Gunn, said.

This is the sixth consecutive year that a Ford truck has won the award, which is widely used in promotions in the Lone Star State, which is No. 1 in full-sized truck sales.

The F-150 pickup, which is part of America’s best-selling F-Series lineup, had a tough challenge this year from the all-new Dodge Ram.

“It was close,” Gunn told the Free Press.

About 40 jurors cash their ballots during the annual Truck of Texas rodeo, which was held in the Dallas-Fort Worth area over the last several days.

Ford officials also were celebrating because Ford also won the best truck-line of Texas, the best SUV of Texas, with its Expedition King Ranch edition, and the CUV of Texas, with its new Ford Flex.

Chrysler’s Dodge Ram, however, won the full-sized Truck of Texas award and the Dodge Ram Box won outstanding truck feature.

Data from R.L. Polk & Co. in Southfield show shows that about 15% of the approximately 2 million full-size pickup sales in America each year are concentrated in Texas – with no other state coming close – and whoever wins the pickup wars in Texas usually is the national leader in sales.


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