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Ford creates a Photo Lab for you iPhone…

October 23, 2008

Now does your iPhone’s current apps. need another friend to keep them company? Well Ford, via the technical know-how of Tao Agency, have created a fantastic app. for you. Introducing the Ford Flex Photo Lab.

This new marketing for the Ford Flex, though, really has (almost) nothing to do with the Flex at all. You see, the app. (or application) is actually used to enhance iPhone users images rather than promote the Flex primarily. It can do things such as; adjusts the brightness, contrast, hue, and saturation of images, as well as add special effects like glowing lines or kaleidoscopic effects to photographs. Then you may ask how it is related to the Flex. Well, apart from these apps., it contains another… app. that Is called the “Discover Flex”. This allows you to take a comprehensive look both inside and out of the Flex, while also obtaining the “Locate Flex” functionality – which locates the nearest Ford Dealer that has Flex in stock. Ford says “What’s the connection between a big station wagon and photo retouching software? Both are intended for tech-savvy consumers.”. But, it is only available to US customers though… 😦

Press Release:

Flex App Enables iPhone Users to Enhance Photos

– Ford Motor Company has developed a unique, free software application that allows iPhone and iPod touch users to enhance their photographs.

– The new Flex Photo Lab application allows users to manipulate photos using six different filters designed to improve image quality or add dynamic special effects.

– The Flex Photo Lab and the new 2009 Ford Flex were designed to engage tech-savvy consumers.

DEARBORN, Mich., Oct. 21 /PRNewswire-FirstCall/ — Ford (NYSE:F) is offering iPhone and iPod touch users a unique and free software application from the Apple App Store that enables them to enhance existing or new photographs, courtesy of the all-new 2009 Ford Flex.

“Flex consumers love new technology, and we know that a lot of them have iPhones, so we wanted to offer them a free application that is both a cool and useful tool,” said Usha Raghavachari, Ford Crossover marketing communications manager.

Ford partnered with software developer, the Tao Agency, to develop the Flex Photo Lab application – a “mini photo shop-like” application, which allows iPhone users to take new or archived photos and apply filters to improve image quality or add dynamic effects with the touch of a finger, or a tilt and a twist.

“The application behaves essentially like the iPhone itself,” said Jeff Schamanek, vice president, Emerging Trends, Wunderman, which is the Ford agency that worked with Tao to develop the software. “You manipulate the photos the same way by scrolling, pinching and tilting using the unique iPhone features.”

Once users enter the Flex Photo Lab “Darkroom,” they will be able to add one or more of the following filters to their photos:

 *Kaleidoscope: Tilt, twist or touch your iPhone to change photo patterns
  and colors.
 *Brightness/Contrast: Touch up or down to adjust brightness; left or
  right for contrast.
 *Hue/Saturation: Touch up or down to adjust hue; left or right for
  saturation.
 *Electric Lines: Touch to draw intense glowing lines on your photo.
 *Spot Burner: Touch to darken, or burn, select areas of your photo.
 *Spot Lighter: Touch to lighten select areas of your photo.

Raghavachari says the Flex Photo Lab offers distinct advantages over other photo applications available to iPhone users at the App Store.

“There are only a handful of applications out there that provide users with these unique filters, and ours is free,” she said.

In addition to enhancing photos, the Flex Photo Lab application also allows users to “Discover Flex” through 360-degree exterior and interior views, vehicle information, and a photo gallery. There is also a “Locate the Flex” feature that uses the iPhone Mapping application to help users find their nearest Ford dealer.

Flex, Ford’s newest seven-passenger crossover, offers a wide array of game-changing technologies, and is unsurpassed in its class for fuel economy, delivering an impressive 24 mpg on the highway. Pricing for the vehicle starts at $28,895, including destination.

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