Thailand 2008: Ford Ranger MAX…

November 30, 2008

All I can say is wow! I mean, Just look at this beast!

2008 Ford Ranger MAX concept

For the full report, just keep reading…

Ford pulled the sheets off the slick-styled Ranger Max concept at the 2008 Thailand International Motor Expo in Bangkok. Thailand is the second largest market for pickup trucks, after the United States.

According to Ford’s press release, a team of Ford truck specialists in Thailand worked closely with Ford’s Australia-based Asia Pacific and Africa design team to create the Ranger Max. Ford’s design team incorporated design cues into Ranger Max that may be seen in future Rangers.

“We know Ranger is tough and durable, and Ranger Max adds to those qualities,” said Paul Gibson, the chief designer of the Ranger Max show truck. “The show truck does not follow a trend; it sets a new tough style direction for compact trucks. Ranger Max is genuinely tough, and it is a truck that gets the job done. This high-impact show truck also has the bold visual presence that looks great on the urban scene.”

2008 Ford Ranger MAX concept

Recent Ford truck design cues, like the twin nostril, three-bar grille and fender side vents have been evolved with inspiration from power tools and extreme sports gear.

“When you look at the front design, the three-bar grille, the overt nostrils and open mouth, you’re looking straight into the face of Ranger’s evolution,” said Gibson.

A sportsbar integrates the cabin area with the tonneau cover. The tailgate is embossed with RANGER and a pair of unique tail lamps. The lower bodyside, with two-piece interlocked sidestep look, was inspired by rock-climbing equipment Side graphics on the fenders and lower doors are inspired by shattering glass.

2008 Ford Ranger MAX concept

Cog-shaped wheel arches surround the Rang Max’s six-spoke 18-inch alloy wheels, shod with offroad P285/60R18 tires.

Ford’s press release doesn’t mention what’s under the hood, but we’d guess it’s a version of Ford’s ‘Duratorq’ five-speed manual, four-cylinder turbo diesel used in the current Thai Ranger (which appears in places like; Australia, New Zealand, South Africa & the UK – ed).

Source: PickUpTrucks.com


One comment

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