Geneva 2009 Preview: 2010 Ford Ranger…

February 19, 2009


  • Fresh new look for Ford’s popular Ranger pick-up
  • Ranger’s ‘Tough Truck’ capability and seating for up to five offers customers an all-round pick-up well equipped for leisure and the work environment
  • Renowned Ranger driving dynamics and high build quality combine with best-in-class towing capacity
  • New Ranger is available in three body configurations with choice of two fuel-efficient 2.5 and 3.0 litre TDCi turbo diesel engines with
    five-speed manual or five-speed automatic transmissions
  • New Ranger now also available with automatic transmission paired with the 2.5-litre TDCi engine
  • Distinctive and comprehensive series choice, available as 4×2 or 4×4
  • New Ranger makes its European debut at the Geneva Motor Show

2010 Ford Ranger

COLOGNE, February 18, 2009 – The new Ford Ranger makes its European debut at the 2009 Geneva Motor Show,combining sleek and modern exterior design with genuine toughness and durability. Ford Ranger plays as hard as it works, both on and off-road.

2010 Ford Ranger

“The Ford Ranger nameplate is already established in more than 100 markets around the world,” said Henrik Nenzen, Ford of Europe’s Director of Commercial Vehicle Marketing and Sales. “The new model delivers even more style, comfort and features, making it an ideal choice for a family activity weekend, or a working week.”

Contemporary and sporty new exterior and interior design details make new Ranger a credible lifestyle choice, while its versatility and ‘tough truck’ underpinnings make it a robust and reliable work partner.

2010 Ford Ranger

Built in Thailand, the new model will arrive in European Ford showrooms from April and is available in a comprehensive choice of model series, from
the entry-level XL to the range-topping Wildtrak.

Bold New Ranger Face and Profile

In design terms, the new front styling gives Ranger a sleeker, more modern look, but also shows it means business.

A large horizontal three-bar grille dominates, and is proudly embossed
with RANGER lettering. Two black vertical nostrils either side of the
grille plus the extended opening below the bumperline and large
headlamps that wrap around each front corner create an instantly
recognisable design statement. The lower bumper fascia also includes
integrated foglamps.

New Ranger’s tough contemporary style is supported by solid, modern
engineering. The sweeping, tapered front is more aerodynamic and sweeps
rearward at its edges to incorporate Ranger’s bold front wheel arches.
This key design detail communicates Ranger’s solid, confident stance
and grippy handling character, whether in 4×2 or 4×4 configuration.

Design features influenced by extensive wind tunnel testing also include the
door mirrors. Increased in size for better visibility, the mirror’s
shape – incorporating the LED turn indicator on Wildtrak – was
specifically designed to reduce air turbulence and wind noise.

Ranger is available in three body styles – Single Cab, RAP (Rear Access Panel) Cab and Double Cab. The RAP Cab is a four-door system to provide freer access to the cabin by featuring two forward-hinged doors and two
rear-hinged access panels. An innovation first introduced to Ranger in
2002, the RAP Cab provides unobstructed access to the spacious interior
for ease of entry and cargo loading and an uncompromised side-impact
safety structure that replaces the centre pillar of a traditional
double cab. In addition a Chassis Cab version is available on both the
single Cab and RAP Cab.

Contemporary Details

A new black vent at the trailing edge of the front wings is one of the
key styling signatures. The vent features detailed recessed meshwork
which surrounds a chrome Ranger badge on Wildtrak models or the
side-indicator repeater.

Ranger’s large door mirrors incorporate feature details to reflect the series
choice. The mirror is moulded in black on the XL, finished with a body
colour cap for Ranger XLT models and a chrome-finished cap for Ranger
Limited and Wildtrak. The door mirrors on Wildtrak feature a
high-intensity LED integral turn indicator. Mirrors pivot for tight
clearance areas and all series now benefit from electrically heated
mirrors for improved visibility.

Rear bumper finishes give further opportunity to reflect model series, so
treatments progress from black on the XL to chrome on the higher series
with Park Distance Control additionally featuring on the Limited and
Wildtrak models.

Ranger is offered with ten high quality exterior paint choices, five of which
are new: Highland Green, Wining Blue, Lagoon Blue, Copper Red and
Desert Bronze.

New Ranger also debuts a clear tail lamp design – another contemporary cue – that visually unites the smooth tailgate to the sculpted box side.
The clear tail lamps further emphasise the reality of car-like styling
and features available in Ford’s pick-up range.

Style, Space, Craftsmanship and Comfort

Despite its tough load lugging and off-road capabilities, the new Ranger’s
interior offers car-like comfort and low noise levels, thanks to
ergonomically crafted seats, climate control and MP3-compatible audio
and a bodyshell engineered to isolate road noise from the cabin.

“Minimising NVH (Noise, Vibration and Harshness) in all of our products is a key target for us,” says Nenzen. “Ranger is no exception to this and the
new model is more comfortable than ever.”

All Ranger models offer AM/FM radio and an MP3-compatible CD player as
standard. The audio unit features a digital display that incorporates a
clock function.

The lower centre console features two integral 12-volt power outlets and –
on all models except the entry level XL – an additional AUX input
connection for popular audio players, such as an iPod.
also offers an array of clever stowage solutions, including a centre
stack sunglass binnacle, a front door stowage bin capable of
accommodating a half-litre bottle and a pull-out sliding tray above the
glove compartment.

the width of the passenger side of the dashboard, the slideout tray
supports a weight of 10 kilograms and is ideal for use as a work
surface for writing or map reading.
large centre console features a two-level design. Its top bin is ideal
for accommodating smaller items such as a mobile phone, while its lower
bin can house larger objects, including up to 10 CD cases.

window and mirror controls are a standard feature in all four Ranger
series. The driver’s window has a one-touch down feature and the switch
is backlit for better night visibility.
cab models feature seating for two, the RAP Cab seats four and the
Double Cab seats five. The rear seats in the RAP Cab can be folded up
to provide secure storage in the cab rather than using the rear load

high performance air conditioning system, comprehensive audio features
and red illumination of the instrument panel coupled with its bold and
updated exterior styling make Ranger a very inviting place to be,” said
Henrik Nenzen, “It is also the perfect crossover for business-owners
and an increasing number of urban drivers seeking a stylish vehicle
that reflects and supports their lifestyle choices.”

Ranger Power and Capability

new Ford Ranger continues to offer a comprehensive choice of engines,
transmissions and drivetrain configurations to meet all customer needs.

versions of Ford’s Duratorq TDCi turbo diesel engine lead the
powertrain line-up. These responsive common-rail diesel engines are
available in either 2.5-litre or 3.0-litre versions.
diesel engines are available in 4×2 and 4×4 configurations and can be
paired with either a five-speed automatic or a five-speed manual

The 105kW 2.5 litre engine is rated at 330Nm and has CO2 emission
figures of 227 g/km and 244 g/km respectively in 4×2 and 4×4
configurations and regular cab bodystyle. Using the EC combined fuel
consumption cycle the 4×2 regular cab bodystyle travels 100 km using
8.3 litres of fuel and the 4×4 uses 8.9 litres.*

The 115kW 3.0 litre version generates 380Nm at the flat peak of its torque curve

for all of our customers both TDCi engines produce their maximum torque
from just 1,800 rpm,” explains Nenzen. “This makes Ranger ideal for
great on-road performance or for hauling and towing with its class
leading 3,000kg braked trailer loads.”

Ranger 4×4 is designed for superior ground clearance and river fording
capability. Its approach and departure angles are designed to provide
off-road clearance.

Ranger Tough

Ranger isn’t just about tough style. It’s about proven ‘truck toughness’.

toughness starts with a purpose-built truck backbone. Its unique
overlapped, cross-braced ladder frame delivers clear strength
superiority and the frame is engineered for greater rigidity than
H-beam or open-beam configurations.

frame structure is the foundation of Ranger’s load-carrying capacity,
towing capability, durability, handling performance and driving quality.

The Load Ranger

heart of Ranger’s truck capability is its extra-deep-sidewall pickup
box. This design maximises load capacity and cargo flexibility.

The Ranger pick-up box features:

  • Well-placed cargo
    tiedowns. Easy to access, these tiedown hooks have been designed with
    Ford’s extensive truck engineering experience
  • Slotted inner fenders that allow the easy insertion of available shelving systems for cargo management and loading

Ranger is available in three pick-up box dimensions depending on cab configuration:

  • Single Cab – 2280mm by 1456mm
  • RAP Cab – 1753mm by 1456mm
  • Double Cab – 1530mm by 1456mm

Ranger also offers class-leading towing capability. Ranger equipped with either the 2.5-litre or 3.0-litre TDCi Duratotq engine is rated at up to 3,000kg.

*Note: Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world.



  1. This is an ugly truck! why make such an awesome truck be 4 doors? wow ford must be desperate for something new.

  2. This truck is GREAT!! When does it come to th US??

  3. Well THIS version won’t see U.S .soil as a production truck, but the next version, which is currently being worked on in Aus. and Asia, should…

  4. I don’t like it. It looks like the Sport Track with a slightly different front end.

  5. there is no major diff compare to the older versin, tha back cabin is still tight

  6. Well this is a really early prototype – there WILL be a whole new body – more than likely with a larger cabin (hopefully!)

  7. I love the ford ranger cause i have 1 but i dont like this new 2010 ranger it just dont look like a ranger.Rangers are small pickups that looks like a full size truck yall need to bring the small truck back to life.Its just not right im not tryin to sound gay or anything but the ford ranger WAS a cute truck it is supost to be a cute truck not that

  8. […] 2010 Ford Ranger fordnewsblog.wordpress.com […]

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