Ford donates $20 from every test drive to charity…

May 1, 2009

Ford has unveiled a new plan to donate $20 from every test drive of all Ford, Lincoln and Mercury vehicles to the Susan G. Komen Breast Cancer Foundation. Press release after the jump.

Image credits: Autoblog

Image credits: Autoblog


* Building on the Ford Advantage Plan, Ford will donate $20 in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, up to $1 million to Susan G. Komen for the Cure®; dealers also can match the contribution.
* Ford Motor Company and its dealers have dedicated more than $100 million to the fight against breast cancer, throughout its 15-year partnership with Susan G. Komen for the Cure.
* In addition to helping charities nationwide, the Ford Advantage Plan boosts consumer confidence by covering payments up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs.

DEARBORN, Mich., April 28, 2009 – Beyond 0 percent financing on select models and payment protection for a full year, Ford Motor Company is expanding its Ford Advantage Plan to ensure critical breast cancer services aren’t compromised while charities work to weather the challenging economy.

Today, Ford is announcing it will donate $20 to Susan G. Komen for the Cure® in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, 2009, up to $1 million. Dealers also may match Ford’s individual $20 contributions in the name of each customer, up to $1,000 per dealership.

In addition, customers will be able to select the local Komen for the Cure Affiliate of their choice for Ford’s charitable contribution.

“Our goal with the Ford Advantage Plan is to rebuild consumer confidence and assist local charitable organizations that also are struggling in this economy,” said Ken Czubay, vice president of Sales and Marketing. “The Ford Advantage Plan also delivers a ‘community advantage’ to remind people that Ford and its dealers will be there to support to support them and the charities they care most about – in good times and bad.”

As a national series sponsor of the Susan G. Komen Race for the Cure® Series, Ford supports more than 120 Race events nationwide. More than 50,000 Ford employees have participated in Komen Race for the Cure events, and thousands of local Ford dealers support the Race in their communities creating tremendous awareness for the breast cancer movement. Through ‘Warriors in Pink’, Ford captures the true essence of survivorship, celebrating the more than 2.5 million breast cancer survivors – the largest group of all cancer survivors – living in the U.S. today.

Additionally, in 2008, more than 18,000 Ford U.S. employees have volunteered 100,000 hours to help people in their local communities; that’s the equivalent of nearly $2 million dollars of in-kind corporate contributions.

“This program will go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast cancer issues close to home,” said Hala Moddelmog, president and CEO for Susan G. Komen for the Cure. “Once again, Ford and its associates are demonstrating the creativity and drive that have made them outstanding Komen partners for the past 15 years.”

Building Confidence
Since launching the Ford Advantage Plan on March 31, Ford, Lincoln and Mercury dealers have noticed the program is making a difference and building consumer confidence.

“We have definitely seen an increase in showroom traffic since the Ford Advantage Plan was announced,” said Dan Heller, Dealer Principal from Heller Ford in El Paso, Ill.

“We had a customer come in a couple days before the program looking for an F-150 but told us he was worried about losing his job. Within hours of hearing about the Ford Advantage Plan, he came into the dealership and bought the F-150,” Heller added.

Customers also can take comfort in knowing that Ford’s newest vehicles are the best or among the best in fuel economy, quality and cost of ownership.

The Ford Fusion and Mercury Milan are America’s most fuel-efficient mid-size sedans, and the Fusion has a higher residual value than the Toyota Camry after three years of ownership, according to the Automotive Leasing Guide (ALG).

Ford also maintains strong residual values throughout its product lineup. Vehicles with strong residual values retain more of their value at the end of their lease contract period.

In addition, Ford’s quality is now on par with Toyota and Honda, and Ford continues to have more top safety picks than any other brand.

How to Make a Difference
Consumers interested in test driving a Ford, Lincoln or Mercury vehicle during the Ford Advantage Plan test drive period can participate in two ways, by:

* Logging on to http://www.fordcares.com and obtaining a registration form and registration number. After visiting a Ford, Lincoln or Mercury dealership and test driving a vehicle, dealers will provide customers with a registration code. Customers visit http://www.fordcares.com again to input the registration code, validating their form, and activating the donation by Ford in their name; or
* Prospective customers participating in an upcoming Komen Race for the Cure event through June 1 will receive a registration form in their Race packet and can follow the same steps to initiate a donation on their behalf.


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