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Ford Flex Gets Its Metal On – New Titanium Model For 2011…

May 21, 2010

Today Ford USA has unveiled a new model for the Ford Flex range called the Titanium. Based on the current top of the range ‘Limited’ model, the Titanium now sits atop the Flex family tree.

Available with all the Flex’s usual powertrains – 3.5 litre V6 with front- or all-wheel-drive or with the acclaimed EcoBoost twin turbo direct-injection V6, the Titanium is certainly no slouch.

Externally, the new Titanium comes in only four colours – White Platinum Metallic Tri-Coat, Red Candy, Metallic, Ignot Silver Metallic or Tuxedo Black as featured above. Other exterior features include; a blacked-out roof, pillars, headlamps and tail lights as well as a model specific blue oval-less black grille with the F L E X name above it in bold lettering. Also featuring are three different shape 20″ alloys – all with a polished aluminium finish.

On the inside, the new Titanium sees charcoal-black leather trim with grey Alcantara inserts, a perforated leather steering wheel, the centre stack panel finished in ‘metallic alloy’ and the increasingly popular illuminated door sills that read out FLEX.

Pricing starts at $40,340 for the base 3.5l V6 front-wheel-drive and ranges up to a hefty $45,185 for the delicious EcoBoost powered all-wheel-drive variant. The Titanium goes on sale this winter (or summer for the Americans).

Come back later when Ford release more shots of this model.

In the meantime, you can configure your very own Flex Titanium HERE.

PRESS RELEASE

FORD FLEX ADDS A STYLISH NEW TITANIUM MODEL TO LINEUP

– Ford Flex adds a new top-end model to the lineup, the Flex Titanium
– Flex Titanium delivers additional style and attitude to the Flex range and reflects the target customer’s love for personalization
– Flex Titanium delivers content for customers looking for an even more luxurious ride, and reflects customer feedback on features that really matter

DEARBORN, Mich., May 20, 2010 – The Ford Flex has been turning heads for almost two years now. And in that time, one thing has remained constant – the customer’s love for the style and personality the Flex brings to the driveway. With that in mind, Ford announces the latest addition to the Flex lineup, Flex Titanium – a highly contented vehicle with individual style that will stand out in the world of more traditional crossovers and sport utility vehicles.

The new Flex Titanium features many new styling cues that will appeal to customers looking for a more personalized Flex experience. As Flex Marketing Manager Kate Pearce explains:

“As we look at the reasons people have been buying Flex, there are some very consistent themes running through the research and the main one is style. Flex customers are attracted to the vehicle as one that reflects their personality and allows them to stand out from the crowd. With the Flex Titanium, we are responding to our customers with a vehicle that reflects the unique positioning of Flex in the marketplace.”

Flex Titanium is based off the Limited series but with significant exterior and interior detailing as well as new features. Titanium will feature four exterior color choices: Red Candy, White Platinum, Tuxedo Black and Ingot Silver. All are mated to a new Tuxedo Black two-tone roof as well as blackout treatment for headlamps and taillamps. The unique black chrome finish grille with “Flex” badging on the leading edge of the hood is a cue that comes directly from some of the SEMA Flex models shown at the 2008 and 2009 Specialty Equipment Market Association shows in Las Vegas.

Continuing the theme, the beltline moldings, fog lamp bezels and side-view mirror skull caps are blackened while the liftgate appliqué is now black chrome. To finish off the exterior look, the 20-inch 10-spoke wheels are polished aluminum.

Inside, Flex Titanium continues to impress, with charcoal black leather-trimmed seats with gray Alcantara suede inserts, circle check appliqués on instrument panel and doors, painted alloy metallic finish on center stack and door panels, a perforated leather steering wheel and illuminated scuff plates.

Along with the visual changes, there are a number of feature add-ons, including HD Radio® and one-touch PowerFold® and tumble third row options.

These additional features are a reflection of the early sales mix success Flex has had, with nearly 40 percent of all sales coming with the Limited series and many additional features such as the Vista roof and refrigerator being specified in as many as 60 percent of all eligible vehicles.

The new Ford Flex is the first nameplate to feature the Titanium series in North America. This nameplate strategy has been very successful in Europe, where most vehicle lines feature Titanium as the top-of-the-range model. For example, the seven-seat S-MAX Titanium makes up around 70 percent of the product mix, while the popular Mondeo sells around 55 percent Titanium. The next-generation Ford Focus will also feature Titanium branding in all markets including North America when it arrives in dealer showrooms in early 2011.

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