h1

AIMS 2011: 2012 Ford ‘LW’ Focus Au Pricing Announced…

July 1, 2011

Ford has finally announced the pricing scheme for the all-new 2012 ‘LW’ Focus. Starting at $21,990AUD for the 1.6 manual Ambiente hatch, the new Focus capitalises on value rather than lowest price.

Image credit: The Motor Report

Image credit: The Motor Report

Here is a full gallery with Australian-spec models and a list with the pricing along with options and the press release:

Ambiente

  • 1.6-litre five-speed manual hatch – $21,990
  • 1.6-litre six-speed automatic hatch – $24,290
  • 1.6-litre six-speed automatic sedan – $24,290

Trend

  • 2.0-litre five-speed manual hatch – $24,490
  • 2.0-litre six-speed automatic hatch – $26,790
  • 2.0-litre six-speed automatic sedan – $26,790
  • 2.0-litre TDCi six-speed automatic hatch – $30,500
  • 2.0-litre TDCi six-speed automatic sedan – $30,500

Sport

  • 2.0-litre five-speed manual hatch – $27,390
  • 2.0-litre six-speed automatic hatch – $29,690
  • 2.0-litre six-speed automatic sedan – $29,690
  • 2.0-litre TDCi six-speed automatic hatch – $33,190
  • 2.0-litre TDCi six-speed automatic sedan – $33,190

Titanium

  • 2.0-litre six-speed automatic hatch – $32,590
  • 2.0-litre six-speed automatic sedan – $32,590
  • 2.0-litre TDCi six-speed automatic hatch – $36,090
  • 2.0-litre TDCi six-speed automatic sedan – $36,090

Options:

  • Convenience pack for Trend model – $300
    • Auto headlights
    • Rain-sensing wipers
    • Auto-dimming rear view mirror
    • ‘Follow me home’ lighting
  • Sports executive pack for Titanium model – $2300
    • Apadtive cruise control
    • Bi-Xenon headlights with LED daytime running lights and static cornering lamps
    • Power tilt/slide sunroof

PRESS RELEASE

  • All-new Focus comes to market with two exciting body-styles, three power-trains and four specification levels, including a new high-tech luxury Titanium variant
  • New Focus combines dynamic design and exceptional array of smart technologies with high levels of craftsmanship, outstanding occupant safety and further advances in acclaimed levels of driving quality
  • Recommended Manufacturer’s List Price for the all-new Focus range starts from just $21,990 for the entry-level Ambiente model

Ford Australia today announced Manufacturer’s List Pricing for the all-new Focus range at the Australian International Motor Show in Melbourne.

The all-new Focus range introduces a new-look, four-tier model line-up, comprising entry-level Ambiente, mid-series Trend, dynamic Sport and high-tech luxury Titanium models.

The Ambiente is a stylish introduction to the all-new Focus range and comes to market with a recommended Manufacturer’s List Price (MLP) at $21,990 for the five-speed manual transmission variant, which is the same starting price as the outgoing entry-level LV Focus MkII CL model.

The mid-series Focus Trend effortlessly merges stylish design with innovation and convenience, as well as introducing the 2.0-litre GDi petrol or Duratorq TDCi diesel engines to the Focus range.

Trend also provides customers with a host of additional features including cruise control, front fog lights, alloy wheels and an optional Convenience Pack with auto headlights, automatic rain sensing windscreen wipers, auto-dimming interior rear-view mirror and ‘follow me home’ lighting.

The recommended MLP for Trend starts at $24,490 for the 2.0-litre GDi petrol engine with five-speed manual transmission.

The dynamic character of the all-new Focus really comes alive in the Sport, with an even greater emphasis placed on driving enjoyment. Key features on the Sport model includes sports suspension, 17-inch alloy wheels, sports front seats, dual zone climate control and a Sony audio system with 4.2-inch colour screen and multi-function display.

In addition, Focus Sport includes all of the Trend’s optional Convenience Pack features – auto headlights, automatic rain sensing windscreen wipers, auto-dimming interior rear-view mirror and ‘follow me home’ lighting – as standard equipment.

More comprehensively equipped than the outgoing Zetec model it replaces, the recommended MLP for the new Focus Sport starts at $27,390 for the 2.0-litre GDi petrol engine with five-speed manual transmission – a nominal increase of $900 or just over three per cent, however, the new Sport model includes more than $2,400 of additional equipment compared to Zetec.

Focus Titanium features the very latest innovative technology and contemporary luxury, making it the ultimate all-new Focus model. With standard equipment including Active Park Assist, Ford Smart Key keyless entry system and Power start button, partial leather seat trim, heated front seats and 18-inch alloy wheels, the recommended MLP for Titanium starts at $32,590 for 2.0-litre GDi engine and six-speed PowerShift transmission variants.

On sale in August, the all-new Focus is a key element of the Ford product portfolio in Australia.

“In every world market where Focus competes, customers are looking for expressive design, affordable innovation, superior quality, responsive performance and exceptional fuel efficiency,” said Bob Graziano, President and CEO, Ford Australia.

“In Australia, the all-new Focus presents all these elements in one outstanding package. It raises the bar in all these areas, which will not only delight our existing customers but also expand the appeal of the Focus brand to a whole new generation of Ford customers.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: