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Ford Celebrates 100 Years in Britain With Fiesta Centura…

August 12, 2011

It’s 100 years this year since Ford has opened up in Britain and to celebrate, Ford has unveiled the Fiesta Centura special edition.

Based on the 1.25 Zetec 3- and 5-door hatch, silver mirror caps, 16″ seven-spoke alloys and the unmissable addition of LED daytime running lights sees the Fiesta Centura become perhaps the classiest looking small car in Europe. Naturally you can have it in any colour so long as it’s black, namely Panther Black Metallic – only.

On the inside, power everything is the theme, with automatic headlamps and windscreen wipers, reverse parking sensors and a parking camera mounted in the rear view mirror.

All this comes for what is simply superb value – from £13,395 for the 3-door hatch (~ $21k AUD).

PRESS RELEASE

NEW FORD FIESTA “CENTURA” CELEBRATES 100 YEARS OF SUCCESS IN BRITAIN

– New special edition Ford Fiesta “Centura” marks 100 years of Ford in Britain
– Adds £600 of customer value with extras including LED daytime running lights
– 1,000 to go on sale at the end of August, priced from £13,395
– 1.25-litre 82PS petrol engine
– Available exclusively in Panther Black metallic

BRENTWOOD, Essex, 8 August, 2011 – Britain’s best-selling small car, the Ford Fiesta, continues to expand its appeal with the launch of an exciting new special edition, the “Centura”, which builds on the most popular model and engine choice in the UK.

The Centura celebrates the 100th anniversary of Ford in Britain, and, available exclusively in black, it pays tribute to the first Ford vehicles to be manufactured in the UK, the Model T in 1911.

Based on the Ford Fiesta Zetec, the Centura boasts a comprehensive list of additional standard equipment valued at £1,800, including metallic Panther Black paint, chrome mirror and door caps, LED daylight running lights, 16-inch seven-spoke alloy wheels, automatic headlamps and windscreen wipers, reverse parking sensors and a parking camera mounted in the rear view mirror.

Just 1,000 Ford Fiesta Centura special editions will be available, priced at £13,395 for the three-door version and £13,995 for the five-door. The Ford Fiesta remains the UK’s best-selling car with 52,327 sold in the first half of this year.

Anthony Ireson, marketing director, Ford of Britain, said: “Fiesta has been a UK favourite its entire lifetime and it was a natural choice to use this great icon to help mark our centenary. With a unique specification and affordable price, the Centura will appeal to thousands of customers, and we anticipate strong demand – who knows it might even become a collector’s car one day!”

The Ford Fiesta Centura 1.25-litre 82PS (60kW) petrol engine is exempt from vehicle excise duty in the first year.

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