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2013 Ford F-Series Super Duty Platinum Ready For Work…

March 10, 2012

The Ford F-Series Super Duty is the hardest working truck out there – that’s a fact. Now Ford wants to take the Super Duty to a new level of refinement and luxury for those who want it all. Cue the new Super Duty Platinum.

Shown off here in Ingot Silver and Ruby Red, the Super Duty Platinum will also be available in Tuxedo Black, Kodiak Brown and White Platinum. Ford is also adding a new colour to the non-Platinum Super Duty range with Blue Jean Metallic. Chrome perforated grille, side shuttle, door handles, mirror cap and tailgate, along with new 20″ wheels round out the exterior additions to the Platinum.

On the inside is where the Platinum comes into its own. Ford has added its all-new MyFord Touch infotainment system as seen on the Focus, new Fusion and new Taurus as well as the current Edge. Running the updated software, the ‘MFT’ in the Platinum promises to be a swift connection between the driver and the car, with voice-activated SYNC as standard.

Ford also has workers in mind when it comes to centre console controls, with all the knobs and buttons for the climate and audio designed to be used with gloves on:

Navigation, reverse camera, remote start and power-adjustable pedals are just the beginning with the Platinum’s plush interior. Colours available for the leather seats and inserts are Midnight Black (above) and the classy Pecan colour:

Power for the Platinum comes from your choice of the 6.2 litre petrol V8 or the 6.7 litre turbo diesel PowerStroke V8, both with class leading power, payload and efficiency.

The Super Duty Platinum is only available on crew-cab models and will go on sale later this year.

PRESS RELEASE

More Luxurious Than Ever: 2013 Ford F-Series Super Duty to Offer Platinum Series, SYNC with MyFord Touch

2013 Ford F-Series Super Duty brings no-compromise truck luxury to the market with the first-ever Platinum heavy-duty pickup, complete with unique design cues inside and out

Super Duty Platinum will offer a wealth of standard features including SYNC®, MyFord Touch®, navigation, rear view camera, Remote Start System, power-telescoping mirrors and power-adjustable pedals

For the first time, the 2013 F-Series Super Duty will also be available with a truck-specific version of SYNC with MyFord Touch, offering tactile button controls and large rotating knobs to accommodate truck users who may be wearing work gloves

DEARBORN, Mich., March 9, 2012 – Ford F-Series Super Duty customers demand a truck with toughness and capability, yet they still appreciate the amenities that make their driving experience more enjoyable. The 2013 F-Series Super Duty offers both, with a first-ever Platinum series model and the addition of SYNC® with MyFord Touch®.

“The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury,” said Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for.”

Building on the success of the F-150 Platinum light-duty series that debuted in 2009, the F-Series Super Duty Platinum offers customers the ultimate in truck luxury.

Ford pioneered the high-end luxury truck segment in 1999 when it introduced the special-edition 2000 Harley-Davidson F-150. In 2003 the first King Ranch Super Duty arrived, followed by the 2004 Harley-Davidson Super Duty. Today, Ford sells a rich mix of high-end Lariat and King Ranch Super Duty models; the new Platinum will further meet the growing luxury needs of customers and dealers.

Available only in the Super Duty crew cab, it can be ordered as an F-250, F-350 or F-450 pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8 gas engine.

The Platinum series makes a bold statement with a grille that features a satin chrome surround highlighted by perforated mesh inside. The updated grille is enhanced by a monochromatic bumper and chrome tow hooks.

The exterior of the Super Duty Platinum is lavished in chrome, including the door handles, mirror caps, running boards and exhaust tip. The boxside on both sides of the truck sports the “Platinum” name in chrome letters and the tailgate is trimmed with a satin chrome appliqué, similar to the one used on the F-150 Platinum. Twenty-inch polished-aluminum wheels with painted black inserts round out the stunning exterior design of the Super Duty Platinum.

The interior showcases luxury in the form of unique wood grain appliqués. The steering wheel is heated and leather-wrapped, with genuine wood accents. The instrument panel, center stack and door trims are wrapped in premium wood grain. A new storage area on top of the dash includes two USB ports, audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

The driver’s seat has 10-way power-adjustable seating and both captain’s chairs are upholstered with softer, premium leather, which is also used on the armrests and console. Other evidence of fine craftsmanship includes the seats and floor mats, which feature the embroidered “Platinum” logo.

Other standard features include:

SYNC with MyFord Touch
Navigation System
Power-adjustable pedals
Rear view camera
Remote Start System
Universal garage door opener
Power-telescoping mirrors

Super Duty Platinum is available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and White Platinum. Interior color offerings include Pecan and Midnight Black. Another new exterior color, Blue Jean Metallic, will be available for Super Duty models other than Platinum.

Working harder and smarter
Unlike the past when a truck was often little more than a spartan work vehicle, today’s truck customers won’t compromise, and they expect capability, efficiency and refinement. The 2013 F-Series Super Duty eliminates any thought of compromise.

Standard Ford SYNCbrings award-winning voice-controlled connectivity into the cab of the most capable heavy-duty trucks available. With SYNC, Super Duty drivers can connect compatible mobile phones and media players via Bluetooth® or USB to make calls and play back music using voice control. In addition, drivers will get access to Vehicle Health Report and 911 Assist®, both no-charge lifetime features, and SYNC Services including traffic alerts, business search and more – all while keeping their hands on the wheel and eyes on the road.

The 2013 F-Series Super Duty builds on the foundation of SYNC with MyFord Touch, which is available for the first time. A new 8-inch, high-resolution touch screen display gives drivers easy access to phone, climate control, entertainment and navigation features along with a dramatically expanded voice control vocabulary.

The 8-inch display screen also provides a large, clear view behind the truck when in reverse to help drivers maneuver in tight spaces or line up conventional trailers with the truck’s hitch.

Unique to Ford F-Series, designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack. For video of MyFord Touch in Super Duty, click here.

The latest example of F-Series leadership in truck design, innovation and technology can be found in the 2013 Super Duty Platinum, available later this year.

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